Walmart Holiday Drone Light Show | SignageWith the hopes of bringing a glimmer of joy to the end of a not-so-joyous year, Walmart set out to create the first ever drone light show tour this 2020 holiday season. Using nearly 1,000 drones launched into the night’s sky, the event brought an immersive experience to towns across the US. Working with Deutsch LA, I created an identity and campaign direction that set the mood for a festive and futuristic show.
Walmart Holiday Drone Light Show — Event Branding
Services:
Logo Design
Illustration
Walmart Holiday Drone Light Show | Key Art
The Work
With all custom lettering projects, I like to start with pencil and paper sketches, and then use my Ipad to draw roughs of the best options. Here are a few of the round one lockup options presented to the client. They were looking for a nostalgic and happy holiday vibe with a futuristic feel, as a nod to this new drone technology.
Illustration Exploration
From left to right, you can see how the key art explorations evolved from a simple iPad sketch, through multiple color palettes, illustration styles and lettering tweaks.
