OluKai | Art Direction & Photo Styling

OluKai — Art Direction & Design

For five years, I worked at Hawaiian footwear brand OluKai, and continued my relationship with them as a freelance art director. These days, I mostly create direct-to-consumer campaigns that introduced customers to the product, while still maintaining the story-telling element of the islands. These are some of the highlights, from photography direction to illustrations.

OluKai | Waterproof Boots Campaign | Art Direction